1. Visualization

The idea behind SMF’s logo is an abstract form of a roof of a house, and the paper that is made out of it symbolizes SMF as a state owned company that provides mortgage loan and security

2. Elemen visual

Composed of three visual elements that symbolizes the core value of SMF, which are, Transparent, Accountable and Coherent

3. Composition

The logo that points up to the right, creates a flying impression that means SMF has taken off and darted at a fast pace to reach its goals

4. Typography

SMF adapted the font Gotham that structured to be in bold and capital, that gave a sturdy image.

5. Color

• Blue

  It gave a sense of professionalism, modernity and futuristic

• Red

  It defines courage and perseverance towards our goal

• Purple

  It is the mixture of red and blue that created sense of transparency that reflects SMF’s characteristic as being receptive, and firm in policy-making, work and budget planning, along with implementation of activities.